The Squad x Esōes
At The Squad, we're passionate about supporting safety in innovative ways. That’s why we’ve partnered with Esōes Cosmetics: a brand redefining beauty with purpose.
Esōes creates high-performance beauty products designed with safety, empowerment, and innovation in mind - embedding subtle safety tools into everyday items like lipsticks. It’s beauty that protects, without compromising on style or strength.
We chose to collaborate with Esōes because their mission aligns deeply with ours.
Community. Conscious choices. Safety. That’s what The Squad is all about.
Explore the range below - and join us in backing beauty with a bold purpose.
Esōes Cosmetics was born from a powerful mission: to make beauty products that do more than just enhance appearance - they protect. Founded by a survivor of a traumatic experience, Esōes combines luxury cosmetics with built-in safety features, like embedded pepper spray or alarms, to help women feel safer and more empowered in their everyday lives.
Driven by innovation, inclusivity, and impact, Esōes is a brand with heart and purpose - blending self-expression, confidence, and protection in one bold stroke. It's not just about how you look. It's about how you feel - and that you’re never alone.
Explore the Collection
Esōes began as one woman’s bold idea to tackle gender-based violence through innovation and empowerment. What started as simple product sketch has grown into a movement redefining personal safety.
Bespoke ordering is possible and the products can be branded with your logo should you wish to sell it at your venue - email contact@the-squad.co.uk to discuss options.
At The Squad, we’re always on the lookout for brands that align with our mission to empower, uplift, and protect - not just in how they show up in the world, but how they feel moving through it.
That’s why we’re proud to be the first and sole UK partner of US-based brand Esōes Cosmetics - a revolutionary beauty line that merges luxury makeup with built-in personal safety features. From hidden pepper spray compartments to discreet alarms, Esōes is rewriting the rules of beauty, putting power back into the hands of women, quite literally.
This partnership means more than just bringing bold products to the UK - it means introducing a new standard of care and confidence. Together, we’re not only celebrating self-expression, we’re backing it with purpose.
Because feeling good should also mean feeling safe.
